BUILDING A SUSTAINABLE BUSINESS
In Episode 2 of our #TIMETOLEAD leadership podcast series, BDOs regional CEO EMEA, Trond-Morten Lindberg, focuses on the importance of building a sustainable business.
Trond-Morten quotes Norway’s former Prime Minister and former Director General of the World Health Organisation, Gro Harlem Brundtland who, back in 1987, already stated that sustainable development is development that meets the needs of the present, without compromising the needs of future generations. To Trond-Morten, this is the very essence of a sustainable business.
In conversation with Eleisha Stevens of InspireWorx, Trond-Morten discusses how it is no longer enough to talk about sustainability, or include the topic in a mere glossy report. It is now time to act and move the issues of sustainability from the fringes to the heart of business. It is time for a business to re-think a number of their fundamental long-term strategic questions.